Apple is giving consumers $2 and $300 to buy its latest TV, and even offered free shipping to those who ordered it.
The $300 Apple TV 4K is the fourth Apple TV, which is available to pre-order now on Amazon.com.
The device was released on November 13.
Apple is not alone in offering the device for free, but it is the only one offering it.
In an interview with the Wall Street Journal on Thursday, Amazon CEO Jeff Bezos said Apple offers a $2 discount to preorder buyers.
He added that “we have been a partner in helping people get their TVs and other electronics for years”.
The device is currently available for pre-orders on Amazon for $299, but Amazon has started selling it for $400.
Apple also offers free shipping on its online store.